Mikayla Nogueiras Mascara-Gate, Unpacking the TikTok Beauty Stars Recent Controversy

April 2024 · 3 minute read

TikTok magnificence influencer Mikayla Nogueira is notable for her energetic, glitzy looks and particular Boston highlight. 

Following her rise to virtual entertainment distinction, Mikayla has been engaged in various high-profile outrages. 

One was the point at which a server uncovered Mikayla for evidently being extremely impolite while eating at the café where she works.

Or the numerous instances in which, despite her promises of honest feedback and content that is real and relatable, viewers have criticized her for heavily editing her photos and using filters in her TikTok videos.

Mikayla Jane Nogueira Hawken, an American social media influencer, is well-known for posting beauty tutorials on Instagram and TikTok.

As of February 2023, Nogueira has 14.6 million TikTok followers, 2.4 million Instagram page followers, and 501 thousand personal Instagram followers.

Mikayla is currently under fire after posting a TikTok video on January 24 testing out the new L’Oréal Telescopic Lift mascara in a sponsored video. 

She remarks on how amazing the product is as she begins the video by putting mascara on one eye and leaving the other bare to demonstrate the difference to viewers. 

She exclaimed, “This literally just changed my life.” “This appears to be a fake eyelash.” Michael Nogueira and Patrice Nogueira, an artist and elementary school counselor, are the parents of Nogueira. 

For three years, she lived with her elder brother. The majority of her family is Portuguese. Her hometown is East Freetown, Massachusetts, and she attended Apponequet Regional High School before earning her diploma in 2016. 

She stated that her love for makeup started when she bought Avon products from a friend of her mother, as early as 10 years old. She started with simple makeup routines and grew more proficient. 

Mikayla’s Clash Between Authenticity and Influence

She participated in business competitions in high school as a DECA member, connecting it to the beauty industry. 

In order to demonstrate the mascara in action, she continues to apply it to her other lashes while the camera is rolling. 

However, a brief cut to the video causes Mikayla to turn her head, giving the impression that she has more lashes than she actually does.

The comment section was immediately overflowing with rumors that Mikayla had applied false eyelashes and was misrepresenting the effect to viewers by blaming it all on the mascara.

Nogueira attended Bryant University, where she graduated with a Bachelor of Arts in Communications in 2020. 

Nogueira said, “I ended up dropping out of school when I found out I would have to do it full-time instead of part-time because of the pandemic.” She began graduate school in 2020.  

She was able to continue creating beauty videos full-time as a result.

A lot of fans took issue with the comments as well, saying that they had always relied on Mikayla to provide frank and reliable assessments of what products, in an era of filters and deceptive advertising, are truly worth purchasing.

Fans who had been waiting days for Mikayla to address the situation were disappointed when she finally shared a TikTok after a week of silence on social media. 

Even the beauty brand Ardell got involved in the drama, posting a TikTok with a transitional trend that seemed to indicate Mikayla was using their product. For now, mascara-gate has died down.

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