This Is Rhett And Link's True Net Worth

May 2024 ยท 2 minute read

Rhett and Link have become famous for being ridiculously funny. However, that doesn't necessarily translate into a stable career. Fortunately for the pair, they were able to take their talents online. "We had to develop a business model and figure out how to make money off of our YouTube videos, even before there was the YouTube partner program," Link explained to Parade. Noting that was back around 2007 or 2008, he recalled, "We were cold-calling or cold-emailing all the businesses that we thought aligned with ideas we had for sketches and music videos, and then writing our own legal contracts to structure some sort of deal, like pay us a little now, and if the video is successful, pay us based on the success of the video."

That tenacity paid off, and by 2015, Forbes included them at #5 on the list of top-earning YouTube stars with $4.5 million. Although that's impressive, it's not even close to the $18 million that they reportedly earned in 2019, per Celebrity Net Worth, which also put both Rhett and Link's fortunes at a whopping $16 million.

If you're wondering why the duo isn't worth more when they've been bringing in so much, it may be because they have not only spent some of that cash on personal expenditures, but they also happened to drop a cool $10 million to buy Smosh (a popular brand) in 2019. It's obvious the two have more in mind than just making quirky videos.

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